100Copies : Update
Official Project Description :
"City-dwellers spend much of their day couped up inside. Yet there’s so much more out there to explore and discover. And the best way to do that is on the saddle of a bike. Cycling offers a unique perspective: a city looks and feels completely different when riding on a bike. To dramatise this idea, we created compositions from a variety of bicycle parts, encouraging people to break free of their daily routine, and to look at their surroundings in a completely different light."
Thomas Yang, the creative director and founder of 100Copies just gave me the heads up on 100Copies new collaborative project with LifeCycle, a retail bike shop based in Singapore. The project was presented at Cannes Lions International Festival of Creativity and Spikes Asia Creative Awards and won 4 gold, 4 silver and 2 bronze award, The limited edition prints are now available for sale at 100copies.